Venezuela became the first country where URUSSA products are present in Latin America. A test shipment of a batch of bottled sunflower oil successfully took place at the end of 2022. The national cuisine of the importing country involves the widespread use of oil and fat products, the dynamics of sunflower oil consumption has been showing stable growth over the past three years.
Natural high-quality URUSSA products in convenient packaging (900 grams format) with a bright design received high customer ratings. An advertising campaign contributed to the growth of brand awareness, within the framework of which the brand introduced Russian words to the residents of the republic, popularizing not only the product, but also our culture and traditions.
Transliterations were placed on the presentation materials, for example, of such concepts as Babushka (grandmother is a woman who knows all the fairy tales of the world and cooks the best in the whole wide world); Dacha (cottage — a house where you always want to return and relax your soul, where it smells of berries, mushrooms, pine needles, and the evenings in it are always the most stellar and cheerful); Kokoshnik (kokoshnik is an old outfit of Russian beauties, which neatly supports the hair gathered in a braid and emphasizes the beauty of the face with an embroidered pattern).